Pay by Role
Creative · Italy

Social Media Manager Salary in Italy

Social media managers plan content and grow engaged audiences across platforms. The Italy median is $68,888 per year. Pick a city below for a local breakdown.

Showing amounts in USD (USD default; source data is EUR). FX as of Mon, 13 Jul 2026 00:02:31 +0000. Convert currencies

National median
$68,888
per year
Monthly (national)
$5,703
per month, before tax
Highest-paying city
$68,888
Naples, IT
Hourly (national)
$33.12
varies by city

Social Media Manager salary by city in Italy

CityPer year
Naples, IT$68,888
Turin, IT$68,888
Palermo, IT$68,888
Genoa, IT$68,888
Bologna, IT$68,888
Florence, IT$68,888
Bari, IT$68,888
Catania, IT$68,888
Verona, IT$68,888
Messina, IT$68,888
Milan, IT$54,973
Rome, IT$44,138

Social Media Manager salary in other countries

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Related Creative salaries in Italy

Graphic DesignerArchitectCopywriterVideo EditorPhotographer

Frequently asked questions

How much does a social media manager make in Italy?
The national median social media manager salary in Italy is about 60.400 € per year (5000 € per month). Across 12 cities, pay ranges from about 38.700 € to 60.400 €.
Which Italy city pays social media managers the most?
Naples, IT pays the most at about 60.400 € per year.
Which Italy city pays social media managers the least?
Among cities we cover, Rome, IT is on the lower end at about 38.700 € per year for a social media manager.
What is the typical salary range for a social media manager in Italy?
Across Italy cities we cover, social media manager pay commonly spans from about 24.400 € at the entry end in lower-paying markets up to about 87.000 € for senior pay in higher-paying cities. Open a city page for the full local percentile band.
How many Italy cities have social media manager salary data?
Pay by Role publishes social media manager pay for 12 cities in Italy, all shown in EUR.
Is social media manager in demand in Italy?
Employment for this role is projected to change by about +10% over the next decade. Related creative roles on Pay by Role include Graphic Designer, Architect, Copywriter.