Pay by Role
Creative · Australia

Social Media Manager Salary in Australia

Social media managers plan content and grow engaged audiences across platforms. The Australia median is $104,096 per year. Pick a city below for a local breakdown.

Showing amounts in USD (USD default; source data is AUD). FX as of Mon, 13 Jul 2026 00:02:31 +0000. Convert currencies

National median
$104,096
per year
Monthly (national)
$8,675
per month, before tax
Highest-paying city
$104,096
Newcastle, NSW
Hourly (national)
$50.05
varies by city

Social Media Manager salary by city in Australia

CityPer year
Newcastle, NSW$104,096
Canberra, ACT$104,096
Sunshine Coast, QLD$104,096
Wollongong, NSW$104,096
Hobart, TAS$104,096
Darwin, NT$104,096
Mackay, QLD$104,096
Melbourne, VIC$76,337
Sydney, NSW$75,643
Brisbane, QLD$70,091
Perth, WA$68,842
Adelaide, SA$61,833

Social Media Manager salary in other countries

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Related Creative salaries in Australia

Graphic DesignerArchitectCopywriterVideo EditorPhotographer

Frequently asked questions

How much does a social media manager make in Australia?
The national median social media manager salary in Australia is about $150,000 per year ($12,500 per month). Across 12 cities, pay ranges from about $89,100 to $150,000.
Which Australia city pays social media managers the most?
Newcastle, NSW pays the most at about $150,000 per year.
Which Australia city pays social media managers the least?
Among cities we cover, Adelaide, SA is on the lower end at about $89,100 per year for a social media manager.
What is the typical salary range for a social media manager in Australia?
Across Australia cities we cover, social media manager pay commonly spans from about $56,200 at the entry end in lower-paying markets up to about $216,000 for senior pay in higher-paying cities. Open a city page for the full local percentile band.
How many Australia cities have social media manager salary data?
Pay by Role publishes social media manager pay for 12 cities in Australia, all shown in AUD.
Is social media manager in demand in Australia?
Employment for this role is projected to change by about +10% over the next decade. Related creative roles on Pay by Role include Graphic Designer, Architect, Copywriter.