Pay by Role
Brazil · Salary comparison

Copywriter vs Social Media Manager salary

In Brazil, a copywriter earns about 8% more than a social media manager $32,280 vs $29,932 per year.

Showing amounts in USD (USD default; source data is BRL). FX as of Mon, 13 Jul 2026 00:02:31 +0000. Convert currencies

Pays more
Creative
Copywriter
$32,280/yr
Monthly
$2,700
Hourly
$15
Range
$20,659$46,483
10-yr outlook
+4%
Creative
Social Media Manager
$29,932/yr
Monthly
$2,504
Hourly
$14
Range
$19,153$43,098
10-yr outlook
+10%

Pay range, side by side

PercentileCopywriterSocial Media Manager
Entry (10th)$20,659$19,153
25th$26,469$24,552
Median$32,280$29,932
75th$39,381$36,525
Senior (90th)$46,483$43,098

National Brazil figures in BRL. Individual pay varies with experience, employer, and location.

More Creative comparisons

Frequently asked questions

Does a copywriter or social media manager earn more in Brazil?
A copywriter earns more, at about R$ 165.000 per year vs R$ 153.000 for a social media manager — roughly 8% (R$ 12.000) more.
What is the salary range for these roles in Brazil?
A copywriter typically earns R$ 105.600–R$ 237.600, while a social media manager earns R$ 97.900–R$ 220.300 per year.
How much do these jobs pay per month in Brazil?
On a monthly basis before tax, a copywriter averages about R$ 13.800 and a social media manager about R$ 12.800.
How do entry-level salaries compare?
At the 10th percentile in Brazil, a copywriter earns about R$ 105.600 while a social media manager earns about R$ 97.900 per year.
How do senior-level salaries compare?
At the 90th percentile in Brazil, a copywriter earns about R$ 237.600 while a social media manager earns about R$ 220.300 per year.
Are copywriter and social media manager similar careers?
Both roles sit in the Creative category on Pay by Role, which is why we compare them head-to-head. Day-to-day work still differs — review each job page for skills and outlook.